Microsoft is taking a decidedly muted marketing approach with Zune, their potential iPod competitor. We’ve been inundated with ads for the incrementally improved iPod Nano and Shuffle, but there doesn’t seem to be an equivalent Zune campaign, despite the imminent November 14 release. Zune Insider offers a peek at some TV ads, and my opinion is mixed. Read the rest of this entry »
Today Microsoft released a major update to the X-Box 360 dashboard as well as Windows Media Player 11. In concert, these upgrades allow you to stream video to your X-Box 360 from your PC, flash drive, CD/DVD, or soon-to-be Zune! The 360 dashboard upgrade is rather exhaustive, but the video sharing features are the most compelling. Read the rest of this entry »
When perusing Microsoft’s Coding4Fun community site I came across a blog entry from the VS Express Lead Project Manager describing the Made in [SQL Server] Express contest: “like American Idol, *you* get to choose who wins the Community Award! See below for more information on these fun, cool, and useful applications!”. Pop culture references? Contests? Get your XXTreme flair today, dude! Microsoft is clearly making an all-fronts Web2.0-enabled marketing push. Even the Word Team just started a blog! Read the rest of this entry »